In 2012 Diageo released a £120,000 John Walker & Sons Diamond Jubilee expression, bottled in a diamond-shaped Baccarat crystal decanter to mark 60 years since Queen Elizabeth II’s coronation.

Subsequent Houses have also opened in Beijing, Seoul, Chengdu, Taoyuan International Airport in Taiwan, and Mumbai International Airport in India. In 2011 the first Johnnie Walker House was opened in Shanghai, offering bespoke experiences for elite consumers to spur demand for the brand in China. To this day, John Walker & Sons remains a vital part of Diageo’s business and a large proportion of its single mat and grain whisky is siphoned off for Johnnie Walker’s various blends. The company, by now the biggest blender and distiller of Scotch whisky, went public in 1923, two years before the company merged with Buchanan-Dewar and Distillers Company (DCL).ĭCL was bought out by Guinness in 1986 and merged with Grand Metropolitan to form Diageo in 1997. The organisational skills of Stevenson caught the eye of officials and he was made an ammunitions supervisor and Surveyor-General of Supply during World War I, emerging from the war as a baron. At the same time, prominent artist Tom Browne was enlisted to sketch the brand’s founder, and the famous Johnnie Walker Striding Man was born. Under the guidance of managing director James Stevenson, the company’s flagship brand was not only renamed but given a tag line – ‘Born 1820 – Still Going Strong’. The early 20th century represented a boom period for John Walker & Sons. It was in 1893 that John Walker & Sons, like many Scotch business at the time, invested in its own distillery, purchasing Cardow (now known as Cardhu) for £20,000. In 1889 Alexander passed away and the business fell into the hands of his two sons – Alexander and George. Agents were quickly established across the world and word spread of Walker’s Kilmarnock Whisky – the brand was renamed Johnnie Walker in 1908. It was enough for the firm to open an office in London in 1880. It was John’s son, Alexander, who encouraged his father to move into producing his own whisky, and by the 1860s the firm was selling some 100,000 gallons of its own blend a year. Eventually young John transformed the business into a wine and spirits merchant but it wasn’t for another 30 years when he began to blend his own whiskies. To make ends meet, the family farm was sold for a total of £537.15 and used to purchase a grocery store in Kilmarnock. In 1819, when John was still a young lad at the age of 14, his father passed away. John Walker was born on 25 July to Alexander and Elizabeth Gemmell at Todriggs Farm near Kilmarnock. Life began for the producer of the biggest-selling Scotch whisky in 1805, when the man who gave his name to the brand came into the world.

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